If I Can't Have You
Print, Visual Identity
About
Shawn Mendes’s 2019 single If I Can’t Have You explores infatuation and the ache of longing for someone unattainable. The key lyric, “Everything means nothing if I can't have you,” reflects Mendes’s emotional turmoil, highlighting how love can overshadow everything else. Despite its upbeat sound, the song carries an undercurrent of vulnerability, making it both a catchy anthem and a heartfelt confession.
The visual identity embraces this duality through minimalistic design, symbolizing purity and loneliness. Holographic typography represents hope, like sunlight breaking through uncertainty, while a modern sans-serif typeface reflects Mendes’s evolving folk-pop sound. This refreshed branding not only enhances the track’s aesthetic but also reinforces Mendes's identity for future productions.
