Insomina
Branding, Visual Identity
About
Insomnia Coffee is a no-frills brand crafted for night owls seeking an extra kick to power through late hours. The minimalist coffee shop features a brightly lit interior and a focused coffee menu, creating the perfect space for productive nights.
The midnight blue brand color, inspired by the night sky around the moon, conveys confidence, power, and clarity. Complementing this, the logotype draws from the moon’s shape, symbolizing renewal, while a geometric sans-serif typeface adds a touch of modern sophistication and simplicity across all applications.
