Insomnia Coffee

Course
Personal Project

Categories
Brand Identity, Package Design

Insomnia Coffee is a hypothetical coffee brand offering no-frills blend with plenty of kick to keep you up all night long; moreover, the key is to feature all the intense coffee and vibes for productive night owls. The brightly lit interior and a devoted menu of coffee ensure you’ll have no problem staying awake and getting to work or study in this minimalist coffee shop.

The midnight blue color resembles the dark blue shade of a night sky around the moon. This color conveys confidence, power, and authority. Logotype simply inspired by the moon that hints at the renewal of the soul. A geometric sans serif typeface was used for a wide range of applications to project sophistication, simplicity, and modernity.

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