Crimson Boutique

Course
Personal Project

Categories
Brand Identity, Package Design

Crimson Boutique is a hypothetical, boutique floral project specializing in beautiful dried flowers, pampas grasses, and preserved florals. The store name was inspired by the color produced from the dried bodies of the kermes insect that always gave a deep red color inclining to purple. The name captured the meaning of natural dried flowers lasting forever at its peak, and a strong red color was primarily used through the brand identity crossing print, social media, and digital advertising.

To appeal a small target group who loved dried flowers selection for the very best in unique and handmade pieces, the brand strategy was about sharing design ideas, trends, and tricks of the trade to show floral inspiration.

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